Shiretoko Shock!
My coworker William Reynolds has spent a lot of time creating a really cool way for people to spread the word about Firefox 3.5. The version, also named Shiretoko, will be released on Tuesday. The idea behind the Shock campaign is to get people to tweet/update their Facebook status at a specific time in their time zone. It will resemble a “wave” effect around the globe, and will culminate with a final post from Mozilla users around the world at 11:50am Pacific time on Wendnesday, July 1. Our goal is to make the “trending topics” page on the front page of Twitter. Check out the image that I helped William create to advertise the campaign!
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